Archive for the ‘Podcasting’ Category

Listen to your audience but don’t wait for feedback to do some updating.  Spring cleaning time is a good time for a marketing and promotion tune-up.  How are you currently keeping your show fresh and relevant?  Review your album art, your blog, your formatting, your template.
Take time to review your template, adjusting based on all [...]

Where can my audience find my podcast?
Make your podcast available where your audience is listening, regardless of their preferred method of delivery.
It’s the belts and suspenders method of communication.

Some wear belts.
Some wear suspenders.
Some wear both.
Some wear neither.

Make sure your audience can reach you no matter how they choose to do so. (handheld devices, desktop computers, [...]

You have your MP3 file, now.  So how do you publish it to the world?
There is no mystery to RSS publication, although some would make you think so.  An RSS (real simple syndication) file is a simple text that links to your MP3 file.
Upload the MP3 audio files to a folder on your website or [...]

Basic Equipment
The basic equipment to record, save and convert to an MP3 is all you need. A sound editor, a microphone and a way to compress the sound file to an MP3 is standard for distributing audio files on the web.
Once your content is ready, what platform or application should you use to record [...]

Podcasting.  In a word, it’s simple.  You need a bit of equipment (you probably already have what you need.)  You need a subject and focus (if you are in business, you have this, we hope).  Outline your podcast, then jump in.  Tape and publish some practice episodes.  Ask your critics to provide constructive feedback.  Then [...]

It is time to start helping entities save money and ease their pain and frustration from working with vendors in the technology world.  Over the past 12 years, I have seen everything from poor business practices to outrageous prices for services and products.  Top management doesn’t always negotiate, they don’t ask for help from someone [...]