Archive for the ‘Branding’ Category

Part of my networking process is to attend 3 or 4 events each week.  This aids in expanding my associates, prospects, vendors and mentors to help me develop my business and potential business contacts.   At a recent event, I met two employees of a company that I wanted to learn more about.
To locate these two [...]

In the Vanity Fair article – Is the Google Books Settlement Evil, Jennifer Massoni argues that good or not, the Book Publishing industry is headed towards increasing digitization and it will be hard for any one constituent to halt the momentum.  And boy is she right! Having digitized 10Million (and growing) books since 2004, Google [...]

Lately I am getting more and more people following me on Twitter, who, I discover when looking to see who they are, have protected their page.  We cannot follow you back without more work on our part: asking your permission to let us in.  While I am flattered to be followed, this controlling [...]

Not since moveable type was popularized, leading to the Renaissance and eventually the Industrial Revolution, have we had such a vast global communication connection as has been brought by Web 2.0 and beyond (social connecting, social media and social networking and interaction).  The 1960’s slogan, “think globally, act locally” is coming to fruition with instantaneous [...]

Opening a social network pipeline for your business is essential these days.  As with the early web days, it is not just enough to join the popular socnet (social network) groups and wait.  Consistent participation and, as always, effective, efficient and regular marketing are keys to successful online networking for business.
Your profile
Before joining any social [...]

Today’s email asks, “To what extent does the impact (visual/navigation/user-friendly) of a web site affect the general public’s assessment of the quality of the services being offered?”
The basic best practices are still relevant.  Clear, unambiguous navigation, good content, fast loading, and keeping me interested from the first click (my click to your entry page), is [...]

Those of us in the peace and love generation entered the technology revolution and gold rush with a bit of the haze still surrounding us. Early adapters that we were, we trusted those more tech-savvy among us when they said they’d purchase our domain name for us, register it, and it would be ours forever.
Over [...]

Viral communication spreads your message faster than swine flu is able to infect us. Are you controlling your message? Or is someone else?
Branding, especially personal branding, is rapidly moving to the top of my interest list (which includes transparency and security both on and off line).  Feeling secure online is impacted by how you brand [...]

[This is part of a series on Do It Yourself Techniques for Difficult Business Times.]
Have you seen how many “the one and only original” web sites and Twitter/Facebook accounts are out there for any famous person, event or even for a product launch?
Claiming your brand in every social network site and virtual world you can [...]