Archive for the ‘Marketing’ Category

Part of my networking process is to attend 3 or 4 events each week.  This aids in expanding my associates, prospects, vendors and mentors to help me develop my business and potential business contacts.   At a recent event, I met two employees of a company that I wanted to learn more about.
To locate these two [...]

In the Vanity Fair article – Is the Google Books Settlement Evil, Jennifer Massoni argues that good or not, the Book Publishing industry is headed towards increasing digitization and it will be hard for any one constituent to halt the momentum.  And boy is she right! Having digitized 10Million (and growing) books since 2004, Google [...]

Lately I am getting more and more people following me on Twitter, who, I discover when looking to see who they are, have protected their page.  We cannot follow you back without more work on our part: asking your permission to let us in.  While I am flattered to be followed, this controlling [...]

Not since moveable type was popularized, leading to the Renaissance and eventually the Industrial Revolution, have we had such a vast global communication connection as has been brought by Web 2.0 and beyond (social connecting, social media and social networking and interaction).  The 1960’s slogan, “think globally, act locally” is coming to fruition with instantaneous [...]

Opening a social network pipeline for your business is essential these days.  As with the early web days, it is not just enough to join the popular socnet (social network) groups and wait.  Consistent participation and, as always, effective, efficient and regular marketing are keys to successful online networking for business.
Your profile
Before joining any social [...]

Often I visit web sites that seem to be out of date.  I have a friend who is downsizing her business location, so I took a quick look at the site to see if it reflected the new status.  It did now, which is excellent. As the old saying goes, “on the Internet, no one [...]

Steve Jobs and Bill Gates* weren’t the beginning of the “start your business in your garage” movement.  In 1938, those fun guys, Dave Packard and William Hewlett, joined forces in a small house in what is now Silicon Valley, using the garage for the office.  HP was born.
What does an entrepreneur do when the garage [...]

What do you use to take online payments?  This is a question asked by our clients a lot.
Foregoing the discussions of planning (why, who, for what purpose, the cost and ROI, how to implement, when to upgrade, and most importantly, will your purchaser be comfortable with the system you select), I thought it might be [...]

The old adage was “charity begins at home”.  I don’t think many of us subscribed to that adage in the last several years when we were working and living in a booming economy.  I know that when I had a substantial income, I gave to almost any charity that sent me a letter or asked [...]

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Now why is it that 10pm on Sunday night always seems like such a good time to write a new post? Maybe because I’ve procrastinated the weekend away… or maybe I’m just trying to postpone the inevitable.  That’s my existential question of the day.  Now let’s get [...]