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Archive for May, 2009

The Training Conundrum – to Train or Not during an Economic Downturn …

I have been reading lots of blogs and comments on social networks such as LinkedIn and the associated groups regarding training in this economy.  I think these comments relate mostly to training of staff when there are mass layoffs and changes in employment status.  And I would tend to agree that this is an area [...]

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Getting Your Business into the World Wide Web …

I’ve been a business owner for over 20 years.  An early adapter to the Web, it is fascinating to me that we are still discussing if business needs a web site.  Or a blog.  Or even email.
Yes and Yes and Yes.
You need a web site, enhanced by your company voice (active content management, which can [...]

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Twitter … LOVE it for business! …

Do I want to know when someone is showering or sleeping?  NO!  Some people take this Twitter network too far or just can’t comprehend the “public-ness” of it all.  I gather Facebook went through the same growing pains … TMI!  “I do worry about my comments” … write something that your “Followers” don’t like and [...]

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What’s Your Line? …

What’s My Line, an early television show, continues to hold the longest running game show record, winning 3 Emmy Awards for “Best Quiz or Audience Participation Show.”  The show had a excellent understanding of what it was and what it represented – this surely contributing to its success.
Your business success depends on your line. Can [...]

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ON THE CLOCK …

At some time or other, usually in a social setting, you’ve been asked for and given free advice and information.  While this may be unavoidable when at a party, when developing a new business relationship, it is vital to clearly state, from the outset, that, as a professional, you get paid for services delivered, including [...]

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Blog Branding – an Epidemic You Can Control …

Viral communication spreads your message faster than swine flu is able to infect us. Are you controlling your message? Or is someone else?
Branding, especially personal branding, is rapidly moving to the top of my interest list (which includes transparency and security both on and off line).  Feeling secure online is impacted by how you brand [...]

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EMAIL SPAM – STILL OUT THERE …

I was recently asked by a small town client how to prevent spam in the email. There are lots of ways to prevent spam – and if you have a good email company, you should have a lot of what you’ll read here in place already. If you are running your own server, some of [...]

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