Archive for April, 2009

Now, as I mentioned in my blog belly of the bEAST yesterday, I’ve had some time lately to think about how we consume TV today.  As a busy New Yorker, staying at home on a balmy week night is a bit of an event for me so I found myself enjoying my current flavor of [...]

[This is part of a series on Do It Yourself Techniques for Difficult Business Times.]
Have you seen how many “the one and only original” web sites and Twitter/Facebook accounts are out there for any famous person, event or even for a product launch?
Claiming your brand in every social network site and virtual world you can [...]

A few weeks ago, I was talking with some friends who had just opened a business.   The conversation started with a question about their website – are they marketing their product well, what does the website look like, is information about location, product, etc. posted?   As we started talking, I think we all realized that [...]

Is this TRUE? Do I really need to be on Twitter?
Let’s say you have been successfully operating your own business for the last 5 years or more. You are still not Twittering because you think it’s just for the “young kids”. Does Twitter invade your personal space? Or are you putting [...]

Using the pound (or hash) symbol (#) when tweeting (posting to Twitter) is a simple way to follow a Twitter conversation or locate groups and people with your same interests – or to reach your target audience.
If Twitter is not part of your company’s social media optimization plan, it should be. Building influence by tweeting [...]

… and here is your chance.  The best practice to create a strong alphanumeric, 8 to 15-letter password is to take an easily remembered phrase and code it.
“Romeo, O Romeo, where art thou Romeo?” could become R0R?atR!
“Twinkle, twinkle, little star” could be 2TWs!t!*
Use numbers and punctuation to replace obvious letters.  An “E” becomes a “3.”  [...]

Begin to change your security culture by designing strong, easy to remember, yet hard to guess, passwords.  The strongest are those with a minimum of 8 alphanumeric characters, mixed upper and lower case, and perhaps including special characters.  Having a policy of requiring a strong password that is not often changed is probably the best [...]

The idea of a firewall is to ensure that only those you invite into your network have access and unwanted guests are turned away.  All the technology in the world is useless if a human unthinkingly opens the security door in the wall.  Those who are intent on mischief and harm are using social engineering [...]